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ARTICLE · 03 NOVEMBER 2011

Time For A "Dance Off"?

DLA Piper
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Though it's likely that most self-styled "hard core" gamers (myself included) tend to eschew dance-based video games, their popularity is undeniable, as is the fact that they continue to produce huge profits for video game developers and publishers.

CanadaMedia, Telecoms, IT, Entertainment
Ali Owaisi
Ali Owaisi
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Court denies Ubisoft's motion for a temporary restraining order and preliminary injunction against OG's "Get Up and Dance"

Though it's likely that most self-styled "hard core" gamers (myself included) tend to eschew dance-based video games, their popularity is undeniable, as is the fact that they continue to produce huge profits for video game developers and publishers. Currently leading the charge is Ubisoft and its Just Dance franchise, which launched on the Wii in 2009 and continues to be a big seller with the cross-platform release of Just Dance 3 in October. Unsurprisingly given the success of the genre, a number of competitors have entered the market (most notably, Microsoft/Harmonix's Dance Central which has been hailed by many critics as the best game for the Kinect ).

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