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ARTICLE · 11 DECEMBER 2025

Sideline Conversations: Sponsors & Exclusivity Rights (Video)

Gowling WLG
Gowling WLG
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As the world prepares for the FIFA World Cup 2026 across Canada, the U.S., and Mexico, Sideline Conversations takes you beyond the pitch to explore the legal and commercial...

CanadaMedia, Telecoms, IT, Entertainment
Aarij S. Wasti
Aarij S. Wasti
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As the world prepares for the FIFA World Cup 2026 across Canada, the U.S., and Mexico, Sideline Conversations takes you beyond the pitch to explore the legal and commercial issues shaping the tournament. Hosted by Aarij S. Wasti (Gowling WLG, Toronto), Marlon Hill (WSHC+B, Miami), and Juan Carlos Partida (EC Rubio, Mexico City), your cross-border legal guides to the world's biggest sporting event.

In Episode 2, they discuss tiered categories, clean enforcement, how FIFA protects its partners, and ultimately, what non-sponsors can and can't do to participate.

Watch the full conversation below.

Read the original article on GowlingWLG.com

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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