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ARTICLE · 16 NOVEMBER 2016

Retailers, It's Time To Get Your French Touch

McCarthy Tétrault
McCarthy Tétrault
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McCarthy Tétrault

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Pursuant to these amendments, a trade mark displayed outside a building only in a language other than French will now request a sufficient presence of French.

CanadaMedia, Telecoms, IT, Entertainment
Anne-Elisabeth Simard
Anne-Elisabeth Simard
Véronique Larose
Véronique Larose
Martin Thiboutot
Martin Thiboutot
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As recently announced on November 3, 2016 by the Quebec Minister of Culture and Communications and Minister responsible for the Protection and Promotion of the French Language, Mr. Luc Fortin, the amendments to the Regulation respecting the language of commerce and business of the Charter of the French language (the "Regulation") were published yesterday in the Gazette Officielle du Québec.

Pursuant to these amendments, a trade mark displayed outside a building only in a language other than French will now request a sufficient presence of French. The presence of French refers to a sign or poster with (i) a generic term or a description of the products or services concerned, (ii) a slogan or (iii) any other term or indication, favouring the display of information pertaining to the products or services to the benefit of consumers or persons frequenting the site.

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