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ARTICLE · 03 OCTOBER 2008

Put Down That Phone! Canada´s National Do Not Call List Comes Into Effect

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The Canadian Radio-television and Telecommunications Commission (CRTC) has announced that a single, national do not call list (the National DNCL) comes into force on September 30, 2008.

CanadaMedia, Telecoms, IT, Entertainment
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Written by Les Chaiet and Sean Clarke, Student-at-law

The Canadian Radio-television and Telecommunications Commission (CRTC) has announced that a single, national do not call list (the National DNCL) comes into force on September 30, 2008.This has important ramifications for businesses that engage in telemarketing and those who hire third parties to conduct telemarketing on their behalf. This bulletin highlights five immediate points of impact among many others that the implementation of the National DNCL will have on businesses that use telemarketing directly or indirectly.

1. Definition of Telemarketing

According to the Unsolicited Telecommunications Rules that provide the details of how the National DNCL will work in practice, telemarketing is defined as: "the use of telecommunications facilities to make unsolicited telecommunications for the purpose of solicitation." A variety of regular business activities that potentially could be classified as

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