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ARTICLE · 19 AUGUST 2021

Pop-Up Advertisements And Mouse Trapping

Goldman Sloan Nash & Haber LLP
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Pop-up advertisements are used to catch consumer's attention.

CanadaMedia, Telecoms, IT, Entertainment
John McKeown
John McKeown
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Pop-up Advertisements

Pop-up advertisements are used to catch consumer's attention. A pop-up advertisement is a window not initiated by a user on the user's computer screen when a site is loaded. A user who clicks on the popup graphic is typically redirected to another website. This type of advertisement has been categorized as the villain of the marketing world.

To date, US cases have generally found that such advertising to be not objectionable: A similar result has been arrived at in the U.K.

Mouse Trapping

Mouse trapping is an aggressive technique used by some website operators that forces users to remain on a specific website by disabling the functionality of their browser or flooding them with pop-up advertisements. Whenever the user tries to leave the site using the back, forward or close buttons on the browser display screen, a new window is automatically opened that prevents the browser from leaving the site. To exit this loop, the user is forced

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