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ARTICLE · 02 JANUARY 2014

Pinterest Adds Contest Restrictions To Acceptable Use Policy

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On October 24, 2013, Pinterest updated its Acceptable Use Policy [http://about.pinterest.com/use/] to include prohibitions on contests and promotions that require contestants to make use of aspects of Pinterest’s functionality to participate.

CanadaMedia, Telecoms, IT, Entertainment
Matthew Marinett
Matthew Marinett
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On October 24, 2013, Pinterest updated its Acceptable Use Policy [http://about.pinterest.com/use/] to include prohibitions on contests and promotions that require contestants to make use of aspects of Pinterest's functionality to participate. While these restrictions had previously been posted under Pinterest's Brand Guidelines [http://business.pinterest.com/brand-guidelines/], the addition of the rules to the Acceptable Use Policy reinforces Pinterest's commitment to policing non-compliant promotions.

As explained in a blog post published by the company [http://businessblog.pinterest.com/post/64976400223/better-ways-to-reach-pinners], these restrictions are designed to prevent promoters from using Pinterest's functionality to encourage irrelevant or "spammy" content being placed on Pinterest.

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