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ARTICLE · 19 OCTOBER 2016

"Material" Amendments To The Canadian Code Of Advertising Standards

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On Oct. 3, 2016, Advertising Standards Canada (ASC) provided notice of important amendments to the Canadian Code of Advertising Standards, which are effective immediately.

CanadaMedia, Telecoms, IT, Entertainment
René Bissonnette
René Bissonnette
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On Oct. 3, 2016, Advertising Standards Canada (ASC) provided notice of important amendments to the Canadian Code of Advertising Standards ("Code"), which are effective immediately.

There are a number of significant changes, including the following:

  • There are now definitions for the terms "advertiser", "entity", "material connection", and "teaser advertisement".
  • Advertisements that include any type of discrimination based on ethnic origin, gender identity, sexual orientation or disability are now expressly prohibited.
  • The Competition Bureau (and/or other regulatory authorities) may now be notified of an "advertiser's" failure to comply with the Consumer Complaints Procedure (including a decision of the Standards Council).

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