ISO 14021 Amendments Crawl Out Of A Lengthy Revision Process

The centerpiece of international green guidelines for advertisers recently underwent its first amendments in over a decade, finally being nailed down on December 15, 2011. These, of course, are the guidelines of the International Organization for Standardization [ISO], called ISO 14021:1999, Environmental Labels and Declarations – Self-declared environmental claims ("ISO 14021").

ISO 14021 has spread its seeds all over the world. Canada's own Environmental Claims: A Guide for Industry and Advertisers ("Canada's Guide") was squarely based on and incorporated ISO 14021. The International Chamber of Commerce's ("ICC") International Code of EnvironmentalAdvertising incorporates it and the UK's 2010 guidelines from the Department for Environment, Food and Rural Affairs ("UK Guide") refers to it as well, among others.