Insurance Policies - Better Catch 'Em All!

Pokémon Go is the latest gaming phenomenon that is taking the world by storm. Within one week of its launch, 65 million people had downloaded the game to their device. Android and iPhone users all over the world are playing this augmented reality game that superimposes Pokémon characters onto a telephone screen. With the assistance of GPS tracking technology and the cameras on smartphones, players wander around trying to find and catch Pokémon characters, with names such as Pikachu and Wigglytuff, which can appear anywhere.

The game has been applauded for getting people outdoors and encouraging exercise as people walk for hours and hours in search of Pokémons. Once-empty parks and paths are now bustling with new foot traffic. It is also viewed as a good way to bring people together and an opportunity to meet like-minded gamers. Additionally, there is a lot of buzz with respect to the commercialization potential of the game. Through the use of publicly available