Facebook Has Made It Easier To Run Promotions!

Facebook recently modified its Page Terms and, in particular, its Promotions Guidelines.  Facebook first announced the changes on August 27^th via a news release on its Business Blog.  Here are some of the key changes that have been made:

• You are no longer required to run a promotion on Facebook through an app on Facebook (i.e. either on a Canvas Page or an app on a Page Tab). Although promotions may be administered on Pages or within apps on Facebook, Personal Timelines cannot be used to administer promotions.
• The former prohibition against using Facebook features/functionality as a promotion's registration/entry mechanism and conditioning registration/entry on a user using Facebook functionality/features has been revised.  For example, as per the Facebook news release, you can now collect entries by having users:
  • post on the Page;