VIDEO · 01 NOVEMBER 2012

Disclaimers In Ads - Resting Not Dead?

DLA Piper

Explore more from DLA Piper

Hubert Sibre and Bill Hearn discuss the latest developments in Canadian laws, enforcement practices and industry guidelines regarding the use of disclaimers in advertising and what they mean for advertisers.

CanadaMedia, Telecoms, IT, Entertainment

Author LinkedIn connections

Hubert Sibre and Bill Hearn discuss the latest developments in Canadian laws, enforcement practices and industry guidelines regarding the use of disclaimers in advertising and what they mean for advertisers.

The fine print could cause big problems. In this presentation, originally delivered to members of the Association of Canadian Advertisers on October 29, 2012, Hubert Sibre and Bill Hearn show why advertisers need to stay up to date on developments in deceptive advertising law and how they can take steps to mitigate legal risks, given the enforcement activities of Canadian courts, the Competition Bureau, and Advertising Standards Canada.

View the presentation below.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

À surveiller cet automne dans le secteur des communications au Canada

CanadaMedia, Telecoms, IT, Entertainment

Blake, Cassels & Graydon LLP

Canada’s Proposed Productivity Mega Deduction: Key Considerations for Startups

CanadaMedia, Telecoms, IT, Entertainment

Wildeboer Dellelce LLP

Fall Forecast: What To Watch In Canada’s Communications Sector

CanadaMedia, Telecoms, IT, Entertainment

Blake, Cassels & Graydon LLP

Peripheral Scores Big: Toronto Startup Brings Video Game Replays To Live Sports

CanadaMedia, Telecoms, IT, Entertainment

Waymo Releases New Custom Chip

CanadaMedia, Telecoms, IT, Entertainment

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Media, Telecoms, IT, Entertainment
- Advertising, Marketing & Branding

Related Comparative Guides

Comparative Guide

Pharmaceutical Advertising

Comparative Guide

Advertising & Marketing

Comparative Guide

Sports Law

See more popular content from

Media, Telecoms, IT, Entertainment

Fall Forecast: What To Watch In Canada’s Communications Sector

Canada's broadcasting, telecommunications, and satellite industries face significant regulatory changes this fall as Parliament advances key legislation. From the CRTC's implementation of the Online Streaming Act amid U.S. trade tensions to new lawful access requirements for service providers and the establishment of Canada's first space launch framework, these developments will reshape operational requirements across the communications sector.

CanadaMedia, Telecoms, IT, Entertainment

Blake, Cassels & Graydon LLP

Canada's Updated Influencer Marketing Disclosure Guidelines: Navigating AI, Affiliate Marketing, Child Audiences And More

In October 2025, Ad Standards, Canada's advertising industry self-regulatory body, released an updated version of its Influencer Marketing Disclosure Guidelines (the "Guidelines").

CanadaMedia, Telecoms, IT, Entertainment

Competition Bureau's Marketing And Advertising Priorities: Influencer Marketing

On January 22, 2020, Josephine Palumbo, the Deputy Commissioner of the Deceptive Marketing Practices Directorate at the Canadian Competition Bureau (the "Bureau")

CanadaMedia, Telecoms, IT, Entertainment

Legal Considerations For Live Streaming Content In Canada: What You Need To Know

Live streaming has rapidly evolved from a niche hobby to a mainstream form of entertainment, with platforms like Instagram, Twitch, TikTok, Kick, Reddit, Discord, and YouTube Live at the forefront.

CanadaMedia, Telecoms, IT, Entertainment

Edwards Creative Law

Senate Passes Bill C-218 Legalizing Single-Event Sports Betting In Canada

On June 22, 2021, the Senate passed Bill C-218, the Safe and Regulated Sports Betting Act, which will amend the Criminal Code to allow provincial governments to determine when and how to conduct...

CanadaMedia, Telecoms, IT, Entertainment

Blake, Cassels & Graydon LLP

CRTC Seeks Comments On Its Reseller Registration Obligation

On December 15, 2017, the Canadian Radio-television and Telecommunications Commission (CRTC) published a Notice of Consultation in connection with its upcoming review of non-carrier ...

CanadaMedia, Telecoms, IT, Entertainment

Blake, Cassels & Graydon LLP

Can I Record A Conversation In Ontario?

Is it legal for you to record a phone call in Canada without the knowledge or consent of other participants on the call? It is, but only if you:

CanadaMedia, Telecoms, IT, Entertainment

From Club Penguin To Imagine Island: A New Era Of Children’s Online Gaming

Magic Potion Games, founded by the creators of Club Penguin, has launched Imagine Island, a new online multiplayer game designed for children aged 6-13. With over one million players during beta testing and a successful Series A funding round, the platform prioritizes safety and transparency while preparing for major expansion through entertainment partnerships and paid memberships.

CanadaMedia, Telecoms, IT, Entertainment

La Cour suprême du Canada impose ses règles à Google et Facebook

Le 23 juin 2017 et le 28 juin 2017, la Cour Suprême du Canada s'est positionnée à l'encontre de Facebook et des enjeux de désindexation sur le moteur de recherche Google.

CanadaMedia, Telecoms, IT, Entertainment

Fasken (French)

Waymo Releases New Custom Chip

Waymo, the autonomous vehicle technology company, has unveiled a new custom chip designed to enhance its self-driving capabilities. This development represents a significant step in the company's efforts to advance autonomous vehicle technology through specialized hardware solutions. The custom chip is expected to improve processing efficiency and performance in Waymo's autonomous driving systems.

CanadaMedia, Telecoms, IT, Entertainment