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ARTICLE · 19 JUNE 2017

Digital Native Advertising, Influencers And Reviews

Fogler, Rubinoff LLP
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Canadian consumers and suppliers have embraced the digital marketplace

CanadaMedia, Telecoms, IT, Entertainment
Fogler, Rubinoff LLP
Fogler, Rubinoff LLP
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Introduction

Note: This presentation uses "digital" and "online" interchangeably

  • Canadian consumers and suppliers have embraced the digital marketplace
  • Digital advertising, marketing and selling occupies an increasingly significant percentage of suppliers' interaction with consumers
  • The digital marketplace is constantly evolving ... becoming more sophisticated, innovative and global
  • Innovation in the digital marketplace must respect the rights of consumers not to be deceived
  • Since the digital marketplace is borderless, there is a continuing trend towards international and domestic cooperation amongst consumer protection regulators -e.g., the International Consumer Protection and Enforcement Network (ICPEN)

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