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ARTICLE · 25 APRIL 2014

CRTC Won't Dial Back On Telemarketing Rules

Following a comprehensive review of its Unsolicited Telecommunications Rules, the CRTC rejected most of the revisions considered during its review.

CanadaMedia, Telecoms, IT, Entertainment

Following a comprehensive review of its Unsolicited Telecommunications Rules (UTRs), the CRTC has rejected most of the revisions that were considered during its review, electing to make only a few changes.

Most significantly, the CRTC has rejected a long-standing proposal to broaden the use of automated dialing-announcing devices (ADADs) - popularly known as "robocalls" - where the caller has an existing business relationship with the recipient.

The Commission similarly rejected revisions that would have permitted, without consent, ADAD calls involving only indirect solicitation, such as where a wireless carrier would make calls to both provide notice to prepaid subscribers of the pending expiry of their minutes and to provide a number through which those minutes could be topped up.  Three years ago, the three largest wireless carriers paid financial penalties or made alternate settlements totalling $1.7 million for making such calls, which the CRTC found to be

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