Canada's Anti-Spam Legislation ("CASL") comes into
force on July 1, 2014. The reach of this legislation is extensive
and most organizations are unprepared for it. The problem with this
legislation is that in its effort to prohibit spam, it prohibits
the sending of many types of e-mail we are accustomed to sending
and receiving. The concern with this legislation is that CASL will
likely have little or no effect on unethical or illegal spam but it
will have a significant impact on ethical and law abiding
businesses and organizations.
Even though you may not consider yourself a spammer, this
legislation will regulate many of the electronic communications
that you take for granted. Virtually every business, charity and
non-profit organization may be subject to the new rules contained
in CASL. In order for organizations to become compliant with this
legislation, significant changes will be required to your existing
operational practices. Non-compliance with CASL may expose