Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 16 DECEMBER 2011

Behavioural Advertising

Aird & Berlis LLP
Explore more from Aird & Berlis LLP

On December 6, 2011, the Office of the Privacy Commissioner of Canada (OPC) released its Guidelines on Privacy and Online Behavioural Advertising.

CanadaMedia, Telecoms, IT, Entertainment
Aird & Berlis LLP
Aird & Berlis LLP
Author LinkedIn connections

On December 6, 2011, the Office of the Privacy Commissioner of Canada (OPC) released its Guidelines on Privacy and Online Behavioural Advertising. These Guidelines outline best practices relating to online advertising in order to assist advertisers, websites, browser developers and other organizations involved in online behavioural advertising in complying with Canada's federal private-sector privacy statute, the Personal Information Protection and Electronic Documents Act (PIPEDA). Below is a brief background on behavioural advertising, the steps previously taken by the OPC in this regard, and an outline of the new Guidelines.

BACKGROUND

What is Behavioural Advertising?

Behavioural advertising is a form of advertising or marketing that targets specific consumers based upon their behaviours and preferences. Online, behavioural advertising is facilitated by numerous tracking tools that permit organizations to collect consumer data and link such data to

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Driverless Taxis Set To Hit The Streets Of Toronto

Waymo's autonomous robotaxis are coming to Toronto by 2028, marking the company's first international expansion. As driverless vehicles prepare to navigate Canadian winters and city streets, questions emerge about safety records, insurance liability, regulatory frameworks, and how self-driving technology will adapt to snow, ice, and complex urban conditions that differ dramatically from their Arizona origins.
CanadaMedia, Telecoms, IT, Entertainment
Gluckstein Lawyers
Gluckstein Lawyers
Article

Fall Forecast: What To Watch In Canada’s Communications Sector

Canada's broadcasting, telecommunications, and satellite industries face significant regulatory changes this fall as Parliament advances key legislation. From the CRTC's implementation of the Online Streaming Act amid U.S. trade tensions to new lawful access requirements for service providers and the establishment of Canada's first space launch framework, these developments will reshape operational requirements across the communications sector.
CanadaMedia, Telecoms, IT, Entertainment
Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
Article

Canada’s 2026 AI Strategy: What Businesses Need To Know

Canada's National Artificial Intelligence Strategy marks a significant shift in federal AI policy, moving away from standalone legislation toward a comprehensive framework that emphasizes privacy reform, data sovereignty, and business adoption. The Strategy outlines six interconnected pillars designed to position Canada as a global AI leader while addressing regulatory gaps through existing legal frameworks and new policy tools.
CanadaTechnology
Aird & Berlis LLP
Aird & Berlis LLP
Article

The PULSE Report: Governance Of Ontario’s Electric Utilities And Implementation Of Required Changes

Ontario's PULSE report and Bill 140 propose sweeping governance reforms for municipally owned electricity distribution utilities and their holding companies, mandating independent boards and new capital planning requirements by 2027. These changes aim to attract institutional investment for $120 billion in infrastructure expansion, but will require utilities to restructure shareholder agreements, recruit new directors, and implement complex governance arrangements within an extremely compressed timeline.
CanadaCorporate/Commercial Law
Aird & Berlis LLP
Aird & Berlis LLP
Article

Canada’s OpenAI Findings: What Businesses Need To Know About AI And Privacy Compliance

Canadian privacy regulators have completed a joint investigation into OpenAI's ChatGPT, examining whether the company's collection, use, and disclosure of personal information complies with federal and provincial private-sector privacy legislation. The investigation involved the Office of the Privacy Commissioner of Canada alongside regulators from Quebec, British Columbia, and Alberta, scrutinizing OpenAI's practices in developing and operating its AI chatbot platform.
CanadaPrivacy
Aird & Berlis LLP
Aird & Berlis LLP
Article

Holdback Deficiencies And Mortgage Priority: Court Of Appeal For Ontario Clarifies S. 78(2) Of The Construction Act

The Court of Appeal for Ontario has resolved a critical uncertainty in construction law regarding how holdback deficiencies should be calculated when owners fail to retain statutory holdbacks. The decision addresses whether contractors who have already been paid can claim additional priority over construction mortgages, and establishes important boundaries to prevent double recovery while balancing the interests of all parties in the construction pyramid.
CanadaReal Estate and Construction
Aird & Berlis LLP
Aird & Berlis LLP
Article

Powering Intelligence: Secured Lending In The AI Infrastructure Economy

As artificial intelligence adoption surges across Canadian enterprises—from 6.1% to 19.2% in just two years—the infrastructure demands are creating unprecedented opportunities in AI data centre development. Meta's $13-billion Alberta facility signals Canada's emergence as a major player, but what legal and commercial complexities must lenders, sponsors and investors navigate in this capital-intensive asset class?
CanadaFinance and Banking
Aird & Berlis LLP
Aird & Berlis LLP