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ARTICLE · 18 SEPTEMBER 2020

Avatars And Artists: Musical Mash-Ups In Gaming

Gowling WLG
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While COVID-19 has paralyzed much of the entertainment industry, the video game sector provides a notable exception to this trend, and has benefitted from a pandemic-fuelled surge in popularity.

CanadaMedia, Telecoms, IT, Entertainment
Gowlings TV
Gowlings TV
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While COVID-19 has paralyzed much of the entertainment industry, the video game sector provides a notable exception to this trend, and has benefitted from a pandemic-fuelled surge in popularity. The number of people playing video games and watching esports has risen sharply as people seek new avenues of entertainment and a means to socialize without having to leave their homes. Despite manufacturing delays affecting the production of certain game consoles, revenue has spiked across the sector, with more people purchasing physical, digital and subscriptions to video gaming services as well as spending more money on in-game purchases.

This growing audience has given rise to an opportunity for innovative partnerships between game publishers and performing music artists. Video game publishers have the chance to form strategic partnerships in order to continue reaching new heights of popularity and influence. Musicians, especially those who were forced to cancel concerts

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