Advertising, Marketing & Promotion Comparative Guide

1 Legal framework

1.1 What are the main legislative and regulatory provisions that govern advertising in your jurisdiction?

The main legislative and regulatory provisions that govern advertising in Canada are:

• the Competition Act;
• various provincial/territorial consumer protection statutes;
• Canada's Anti-Spam Legislation (CASL);
• the Unsolicited Telecommunications Rules (UTRs); and
• private sector privacy laws, including:
• • the Personal Information Protection and Electronic Documents Act (PIPEDA); and
  • substantially similar provincial legislation.

Certain regulated products/services are subject to industry-specific advertising regulation, such as:

• food;