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ARTICLE · 26 OCTOBER 2012

Advertising And Marketing Law In Canada

Gowling WLG
Gowling WLG
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Written by two of Canada's leading advertising and marketing lawyers, Brenda Pritchard and Susan Vogt, this text lays out in plain language the legal issues that are relevant to advertising and marketing professionals.

CanadaMedia, Telecoms, IT, Entertainment
Brenda Pritchard
Brenda Pritchard
Susan Vogt
Susan Vogt
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Written by two of Canada's leading advertising and marketing lawyers,  Brenda Pritchard and Susan Vogt, this text lays out in plain language the legal issues that are relevant to advertising and marketing professionals. The book explains the provincial and federal statutory requirements and industry codes that govern packaging, advertising, promotions and marketing in Canada. The book also identifies the most significant pitfalls and problem areas for marketers, and provides a wide range of real world examples and lists of best practices and "do's and don'ts".

The Fourth Edition features new chapters on social media, music licensing, digital marketing and many other significant changes. Order here!

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