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ARTICLE · 10 OCTOBER 2020

Ad Standards Releases 2019 Ad Complaints And Disputes Report

Miller Thomson
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Ad Standards Canada ("Ad Standards") recently published its report regarding ad complaints and disputes that it received in 2019.

CanadaMedia, Telecoms, IT, Entertainment
Jaclyne Reive
Jaclyne Reive
Jordan Allison
Jordan Allison
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Ad Standards Canada ("Ad Standards") recently published its report regarding ad complaints and disputes that it received in 2019. This article provides an overview and highlights the trends from 2019. Competitor complaints addressed misleading superiority and ranking claims. On the other hand, consumer complaints largely concerned accuracy and clarity, price claims, unacceptable depictions and portrayals and safety.

Ad Standards - Canada's Self-Regulatory Body

Ad Standards is a national, not-for-profit, self-regulating body that oversees Canada's advertising industry. It administers the Canadian Code of Advertising Standards (the "Code"), which creates the criteria for acceptable advertising, and adjudicates consumer complaints and disputes between competitors. Note that Ad Standards does not have jurisdiction over claims made on packaging.

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