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ARTICLE · 01 MARCH 2019

Ad Standards Announces New Dispute Procedure

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Advertising Standards Canada ("Ad Standards"), the national self-regulatory body that administers the Canadian Code of Advertising Standards, recently launched its new process for handling competitive complaints.

CanadaMedia, Telecoms, IT, Entertainment
René Bissonnette
René Bissonnette
Shannon Uhera
Shannon Uhera
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Advertising Standards Canada ("Ad Standards"), the national self-regulatory body that administers the Canadian Code of Advertising Standards (the "Code"), recently launched its new process for handling competitive complaints. The new Advertising Dispute Procedure (the "Dispute Procedure") came into effect on February 11, 2019.

Previously referred to as the "Trade Dispute Procedure", the Dispute Procedure is a confidential, fee-based resolution process for advertisers. Based on provisions of the Code, which set the criteria for acceptable advertising in Canada, Ad Standards' Dispute Procedure provides a streamlined method for resolving disputes between industry competitors outside the judicial system. Complaints sustained through the Dispute Procedure may result in the requirement to amend or withdraw advertising found to be in contravention of the Code. Failure by defendant advertisers to fully comply with a decision reached in pursuant to the Dispute Procedure will

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