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ARTICLE · 12 AUGUST 2014

AD-ID Now A Requirement For SAG-AFTRA Commercials

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All commercials produced for television, radio and digital platforms that feature SAG-AFTRA union members (collectively, the "Commercials") must now incorporate Ad-ID

CanadaMedia, Telecoms, IT, Entertainment
René Bissonnette
René Bissonnette
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As part of the 2013 SAG-AFTRA Commercials Contract (the "Contract"), all commercials produced for television, radio and digital platforms that feature SAG-AFTRA union members (collectively, the "Commercials") must now incorporate Ad-ID.  Ad-ID is a standardized system that identifies and tracks Commercial usage across multiple platforms.  Specifically, Ad-ID assigns a unique code to each Commercial and tracks usage of the Commercial to help advertisers (and the SAG-AFTRA union) to track required payments (as per the terms of the Contract). To incorporate Ad-ID, an interested party must follow the registration process to obtain an Ad-ID prefix, after which the registered party can purchase Ad-ID codes for its Commercials at prescribed rates (see here for the current rates).

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