Yes, law firms appear to be facing a new "normal"
arising due to the pandemic, generational changes, and heightened
client self-awareness.
Firms have faced challenges in the past and met and beat these
challenges which have resulted in greater prosperity and
professional satisfaction.
Yes, outcomes seem less predictable than in the past. However,
one prediction holds true – Albert Einstein's definition
of insanity– "Doing the same thing over and over
again and expecting different results"
Solutions to both past and present challenges have and will be
solved by changes in behaviour.
The remainder of this article identifies three main challenges
that need to be met in 2021, and these require an adjustment in
behaviour.
