ARTICLE · 07 AUGUST 2023

Attracting And Retaining Clients Today

Applied Strategies, Inc.

Explore more from Applied Strategies, Inc.

Law firms must adopt various strategies to attract and retain clients in today's competitive market. Some of these strategies are historical, and some reflect the changes in how client services are delivered today.

CanadaLaw Department Performance

Author LinkedIn connections

Law firms must adopt various strategies to attract and retain clients in today's competitive market. Some of these strategies are historical, and some reflect the changes in how client services are delivered today.

Here are some of the strategies all-size firms should be pursuing (in no particular order):

Embracing Online Presence: Law firms must focus on establishing a robust online presence. This presence Includes creating user-friendly websites, regularly publishing informative content, and leveraging social media platforms. Optimization of the firm's websites for search engines and utilization of targeted digital advertising will increase the firm's visibility and reach to potential clients.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Related Articles

Héritage | Saison 2

CanadaLaw Department Performance

Fasken (French)

From Ad Hoc Translation Requests To Scalable Legal Operations

CanadaLaw Department Performance

Building More Efficient Legal Workflows Without Sacrificing Quality

CanadaLaw Department Performance

High-Stakes Work Isn’t Transactional

CanadaLaw Department Performance

Can A Lawyer Blame AI? Inside Mazaheri v Law Society Of Ontario (Podcast)

CanadaLaw Department Performance

Gardiner Roberts LLP

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Law Department Performance
- Management
- Performance

See more popular content from

Law Department Performance

Cohere Moves Into The Fast Lane As Investors Rush To Back Its Enterprise AI Platform

Toronto-based generative AI company Cohere has gone from being a largely unknown Canadian startup a few years ago to grabbing headlines in the Wall Street Journal, the New York...

CanadaLaw Department Performance

Osler, Hoskin & Harcourt LLP

5 Common Bottlenecks That Drain Billable Hours In Law Firms (And How To Overcome Them) + Free Checklist

In mid-sized and large law firms, revenue leakage is a growing concern. On average, lawyers bill just 2.9 hours per day, and only 31% of their work time translates into collected revenue (Clio, 2024).

CanadaLaw Department Performance

Bill 96, An Act Respecting French, The Official And Common Language Of Quebec ("Bill 96") And Professional Bodies

On May 13, 2021, the Minister of Justice and Minister Responsible for the French Language, Simon Jolin-Barrette, tabled Bill 96, An Act respecting French, the official and common language of Quebec ("Bill 96").

CanadaLaw Department Performance

Langlois Avocats

Can A Lawyer Blame AI? Inside Mazaheri v Law Society Of Ontario (Podcast)

Gavin Tighe and Stephen Thiele dissect Mazaheri v Law Society of Ontario, 2026 ONLSTH 112, the first case in which "hallucinated" AI-generated authorities were placed before the Law Society Tribunal.

CanadaLaw Department Performance

Gardiner Roberts LLP

How Blakes Transformed Document Review To Streamline Due Diligence In Mining Deals

Blakes regularly assists various mining clients on transactions involving many mineral and land tenures.

CanadaLaw Department Performance

Blake, Cassels & Graydon LLP

From Ad Hoc Translation Requests To Scalable Legal Operations

A contract needs to move today. A regulatory document changes at the last minute. A bilingual colleague gets pulled in to review terminology. Another request lands before the first one is finished.

CanadaLaw Department Performance

Building More Efficient Legal Workflows Without Sacrificing Quality

Efficiency has become one of the defining priorities for legal teams. The 2026 ACC Chief Legal Officers Survey found that 53% of CLOs rank operational efficiency among their top three strategic initiatives for the next 12 months, ahead of regulatory compliance and technology implementation.

CanadaLaw Department Performance

The Legal Steps To Startups: 3 Things You Need To Know About Research Agreements (Video)

Welcome to the next video in our Legal Steps to Startups Video Series – 3 Things You Need to Know About Research Agreements...

CanadaLaw Department Performance

Parlee McLaws LLP

Legal Project Management: The Roles And Responsibilities Of Law Firms And In-House Counsel (Video Content)

Presentation breakdown - introductions and objectives, project management fundamentals, framework for legal project management...

CanadaLaw Department Performance

Why Representation In Law Matters

Growing up, becoming a lawyer was not my dream. There are no lawyers in my family, and I didn't know any personally.

CanadaLaw Department Performance