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ARTICLE · 11 NOVEMBER 2016

7 Things Brand Owners Should Know About CETA And Bill C-30

Smart & Biggar
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On October 30, 2016, Canada and the European Union officially signed the Comprehensive Economic and Trade Agreement (CETA). Bill C-30, the CETA Implementation Act, was tabled on October 31, 2016.

CanadaInternational Law
Bereskin & Parr LLP
Bereskin & Parr LLP
R. Scott MacKendrick
R. Scott MacKendrick
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On October 30, 2016, Canada and the European Union officially signed the Comprehensive Economic and Trade Agreement (CETA). Bill C-30, the CETA Implementation Act, was tabled on October 31, 2016.

In addition to reducing tariffs and other barriers to trade between Canada and the EU, CETA also seeks to harmonize certain aspects of the signatory's intellectual property laws, ostensibly in order to encourage trade. With respect to trademarks, CETA requires "all reasonable efforts" to promote accession by member states to the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks and the Singapore Treaty on the Law of Trademarks. The 2014 amendments to the Trade-marks Act are part of Canada's efforts towards accession to the Madrid Protocol and Singapore Treaty.

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