Use Agreements To Capture And Control IP Like It's A Pokémon

In our previous article " Pokémon GO Shows How to Augment Reality and your Intellectual Property", we discussed the value and diversity of the Pokémon Intellectual Property ("IP") portfolio. Pokémon GO was used as an interesting example of the evolution of IP protection to cover integration of the Pokémon brand with new augmented reality technology. Trademarks, copyrights, trade secrets and patents all played an important role. This article will provide a high level overview of certain key agreements used to further protect augmented reality IP, with specific reference to the Pokémon IP. The use of agreements to control IP is similar whether the IP is computer-related, mechanical, or life sciences.