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ARTICLE · 19 APRIL 2024

Trademark Tactics For Greentech Innovators: Five Tips For Kick Starting Your Brand

Gowling WLG
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Green technology – or greentech – companies play a critical role in promoting sustainability across various industries. By fostering innovation, greentech companies address various...

CanadaIntellectual Property
Paula Clancy
Paula Clancy
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Green technology – or greentech – companies play a critical role in promoting sustainability across various industries. By fostering innovation, greentech companies address various environmental and sustainability challenges our planet faces, such as the availability of sustainable food and energy sources, clean drinking water and disposing of waste, to name a few.

Trademarks play a vital role in protecting a greentech company's brand identity and help distinguish their products and services in the market. Below, we dive into five trademark tips for greentech companies embarking on their journey:

1. Choose a unique and distinctive brand

While it may be tempting to use words like "green" or "eco", these words are often overused in this sector and may not effectively differentiate you from your competitors.

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