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ARTICLE · 23 JUNE 2025

Québec's New Language Law Changes: Is Your Business Compliant?

Borden Ladner Gervais LLP
Borden Ladner Gervais LLP
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Borden Ladner Gervais LLP

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New rules governing how businesses can use trademarks, display signage and advertise have now come into effect in Québec, following the adoption of new provisions in the Regulation respecting the language of commerce and business.

CanadaIntellectual Property

New rules governing how businesses can use trademarks, display signage and advertise have now come into effect in Québec, following the adoption of new provisions in the Regulation respecting the language of commerce and business. In fact, the final version of the regulation has taken a step back from the amendments proposed earlier and reinstated more flexible provisions. Here's what you need to know.

Trademark translation requirements

The trademark exception still applies to all "recognized" trademarks (both registered and unregistered), meaning they can appear without French translation when used on:

  • Products and packaging
  • Documentation and manuals
  • Websites
  • Printed advertising, including catalogues and brochures

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