Overview
It is a modern reality that with brand ownership comes the risk
of trademark and domain name fraud. In this area, there has
recently been a rise in email scams targeting brand owners by
falsely claiming that domain name rights are in jeopardy. As these
scams become more common, all trademark owners should be aware of
how to recognize and avoid them.
Background
Most brand owners will already be aware of certain important
brand risks, including the following:
Cybersquatting – registering confusing
domain names to profit from the brand goodwill
Trademark pirating – applying for and
registering well-known trademarks to profit from the brand
goodwill
Counterfeiting – selling falsely branded
products to trade off the goodwill in the authentic brand
