Consider Canada: Why You Should Designate Canada – And A Canadian Agent – In Your Next Madrid Application

A little over a year has passed since Canada overhauled its trademark legislation and acceded to the Madrid Protocol, making it easier than ever to protect trademark rights in Canada.

In this IP Update, we explore some of the key reasons why international brand owners should consider designating Canada in international  trademark applications. We also outline the importance of appointing a Canadian agent to monitor and oversee international applications designating Canada.

Canada is an important market for international brand owners

Brand protection in Canada is economically critical for most trademark owners.

Canada's economy has long been at the top of the G7, and Canada is experiencing record population growth. Canada has especially strong economic ties with the United States, with the two countries enjoying the largest trading relationship in the world. Canada is the United States' largest customer and buys more goods from the United States than China,