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ARTICLE · 22 NOVEMBER 2022

Cardi B Inks A Defence: The Risks Of Using A Tattoo Without Consent

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On Oct. 21, 2022, Cardi B was cleared of any wrongdoing for using a back tattoo on the cover of an album she released in 2016. The album depicts Cardi B and a man in a provocative sexual position together.

CanadaIntellectual Property
Susan Abramovitch
Susan Abramovitch
Madison MacColl
Madison MacColl
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On Oct. 21, 2022, Cardi B was cleared of any wrongdoing for using a back tattoo on the cover of an album she released in 2016. The album depicts Cardi B and a man in a provocative sexual position together. While the man is faceless, there is an elaborate tattoo on his back on full display for the world to see. The problem is that this tattoo was taken from a picture of a model and marketing manager, Kevin Michael Brophy, Jr., and edited onto the model who appears on the album cover. After learning about the album cover, Brophy promptly sued Cardi B for misappropriating "the unique likeness" of his body and image without his knowledge and using it in a "misleading, offensive, humiliating and provocatively sexual way to launch her career in music and entertainment."

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