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ARTICLE · 25 JULY 2024

Competition Bureau Launches Consultation On Greenwashing Enforcement Guidance

Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
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Also on July 22, 2024, the Bureau published the most recent volume of its Deceptive Marketing Practices Digest (Digest), focusing on environmental representations.

CanadaEnvironment
Blakes Competition & Antitrust Group
Blakes Competition & Antitrust Group
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As discussed in our June 2024 bulletin Canada's New Greenwashing Laws Enacted, recently introduced amendments to the Competition Act regarding the making of untested or unsubstantiated representations about the environmental benefits of a product or business ("greenwashing") have created significant uncertainty, risks and potential liability for Canadian businesses. The new greenwashing provisions have been a focus of media and public attention, with businesses and others requesting guidance from the Competition Bureau (Bureau) regarding its approach to the enforcement of these provisions.

On July 4, 2024, the Bureau announced its intention to develop guidance on the greenwashing provisions on an accelerated basis and to launch a public consultation to gather views from interested parties. On July 22, 2024, the Bureau launched its public consultation, seeking input to assist the Bureau in developing its enforcement guidance. Interested parties are invited to

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