Canada's Push-Back On Greenwashing: Amendments To The Competition Act

As the global climate change crisis becomes more evident, and society grows more concerned about the sustainability of the products they are buying, companies are adapting to the growing environmental conscientiousness of their consumers. However, while many companies have recognized the market potential of participating in the green economy, not every company is equally transparent and honest about their efforts and commitment to the health of the environment. Moreover, without clear market expectations governing the claims companies can make about the sustainability and environmental attributes of their business and products, some companies have been able to realize a market advantage by making such claims without making corresponding changes and investments in their business practices. As a result, it is difficult for consumers and investors to separate substantiated and unsubstantiated environmental claims to make informed decisions about the environmental impact