ARTICLE · 27 NOVEMBER 2012

At Last!! US & ISO Green Guide Updates Done And That’s Not All

Heenan Blaikie LLP

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The big news, of course, is that on October 1, 2012, the Federal Trade Commission ("FTC") finally released its final revised Guides for the Use of Environmental Marketing Claims ("US Guide").

CanadaEnvironment

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The big news, of course, is that on October 1, 2012, the Federal Trade Commission ("FTC") finally released its final revised Guidesfor the Use of Environmental Marketing Claims ("US Guide"). The revisions went into effect on October 11, 2012.

That wasn't all though. The granddaddy of international green guidelines, ISO 140211, was also updated on December 15, which may affect the countries that look to those guidelines for their rules. Canada is one of them, as the Competition Bureau's guide, Environmental Claims: A Guide for Industry and Advertisers ("Canada's Guide") is based on ISO 14021. Further steps would need to occur before our guidelines reflected the ISO 14021 amendments. The 2010 Green Claims Guidance of the UK Department for Environment, Food and Rural Affairs ("UK Guide") also draws on ISO 14021. It already contemplated and referenced the ISO 10421amendments.

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