And that's not all.
Go ahead. Ask us what's new and exciting.
The big news, of course, is that on October 1, 2012, the
Federal Trade Commission ("FTC") finally released its
final revised Guides for the Use of
Environmental Marketing Claims ("US
Guide"). The revisions went into effect on October 11,
2012.
That wasn't all though. The granddaddy of international
green guidelines, ISO 140211, was also updated on
December 15, which may affect the countries that look to those
guidelines for their rules. Canada is one of them, as the
Competition Bureau's guide, Environmental Claims: A Guide
for Industry and Advertisers ("Canada's
Guide") is based on ISO 14021. Further steps would
need to occur before our guidelines reflected the ISO 14021
amendments. The 2010 Green Claims Guidance of the UK
Department for Environment, Food and Rural Affairs
("UK Guide") also draws on ISO 14021. It
already contemplated and referenced the ISO 10421 amendments.
