Firms have many options for contributing to social causes while
driving their own growth—from incorporating a registered
charity within their business structure, to donating time to
charitable causes.
In today's marketplace, doing business with a cause is good
for business. Progressive architecture and design firms are looking
to engage in charitable projects that complement their core
business activities. A well-implemented plan that is aligned with a
firm's goals and initiatives can have a significant impact on
how it is perceived in the crowded marketplace.
When we think about a cause-driven business, certain terminology
comes to mind. From a marketing standpoint, cause
marketing, conscious capitalism and social
business venture are terms to describe a business or plan
specifically conceived to drive social change. All may be
considered profit-oriented businesses, with part of the profits
invested in a cause. We may also think of charitable
