We have no visibility into what the "new normal" will
look like; the future is unclear. Today, firms are right to focus
on survival. We have our hands full just trying to manage our cash
flows, support our lawyers and staff, and still create value for
our clients.
Unfortunately, short-term optimizations can render your firm at
a significant disadvantage in the eyes of your clients, especially
if your competitors are moving forward from a place of client
focus.
Your business plans may feel obsolete, or at least inadequate,
in the face of all of this. Many of our processes and norms have
probably started to feel a little off target as well.
While COVID-19 has changed the opportunities to empower your
firm, it has not changed the basic premise that has and will be the
driver of empowering / growing your practice – client
service.
