British Columbia Launches The BC Indigenous Cannabis Project

On January 18, 2022 the Province of British Columbia launched a new program to promote cannabis productsfrom BC-based Indigenous producers.¹Developed in collaboration with the First Nations Leadership Council, the BC Indigenous Cannabis Product Program (the "BC Indigenous Cannabis Program") will help consumers identify Indigenous cannabis products in private retail stores, BC Cannabis Stores, and online.²

What does the BC Indigenous Cannabis Program involve?

Indigenous producers that participate in the BC Indigenous Cannabis Program will be able to use the program logo for marketing and promotional purposes.³ This logo is intended to help wholesale customers identify and purchase non-medical cannabis products from Indigenous producers in BC.⁴The logo will also be available for public and private retail stores to identify and market products associated with the program.⁵