What You Need To Know Before Using "Product Of Canada" And "Made In Canada" Claims

Over the past few months, particularly in the current political and economic climate, we have observed an increasing use of claims emphasizing "Canada." While this marketing trend may offer certain advantages, it must be approached with caution to avoid significant risks, including the potential for "maple-washing."

In line with this trend, it is not surprising that last March the Competition Bureau (the "Bureau") updated its guidelines relating to "Product of Canada" and "Made in Canada" claims. With the holiday season approaching, a period synonymous with high sales volumes, this is an appropriate time to revisit best marketing practices in this area to avoid missteps.

In short, very little has changed in the Bureau's most recent guidelines. Despite the passage of time, the criteria remain the same. It is important to note that the guidelines issued by the Bureau pertain only toconsumer products that are not food items, as food products fall under the