Move Over Greenwashing, Could Maple Glazing Be The Next Frontier Of Competition Act Enforcement?

As the prospect of a trade war looms, an increasing number of Canadians are opting to avoid American goods, gravitating instead toward domestic products. In response to this growing movement to "buy Canadian", businesses are increasingly highlighting their Canadian origins through the use of Canadian symbols like the maple leaf, Canadian flag or other labels like "Made in Canada" or "Product of Canada". However, this surge in patriotic consumerism presents a timely reminder for businesses to ensure that they comply with Canadian marketing regulations. Inappropriately draping wares with the Canadian flag creates potentially significant reputational, legal and financial repercussions for businesses operating in Canada.