GDPR Basics Part 2: Consent Of Data Subjects

One of the most common grounds for lawful processing of personal data is obtaining the data subject's consent. As from 25 May 2018 when the GDPR shall enter into force, the requirements for obtaining lawfully such consent will be significantly amended.

Despite being more burdensome for companies, the new requirements may serve as a competitive advantage for those that will be prepared to make the best of them. Adequate measures to ensure compliance with the rules may not only reduce the regulatory compliance risk, but may also build customer trust and enhance the reputation of the company through a transparent processing policy and customers' consents provided in compliance with the GDPR.