Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 04 FEBRUARY 2010

Sports Incentive Law

Felsberg e Associados
Explore more from Felsberg e Associados

The so called Sports Incentive Law has become an important starting point for the encouragement of Brazilian sport as a whole as it creates guidelines by which fund raising can be conducted as part of a fiscal benefit for the patron.

BrazilMedia, Telecoms, IT, Entertainment
Gustavo Delbin
Gustavo Delbin

The so called Sports Incentive Law has become an important starting point for the encouragement of Brazilian sport as a whole as it creates guidelines by which fund raising can be conducted as part of a fiscal benefit for the patron. The benefits of this initiative for needy communities, promising athletes and private business are immense.

The innovations which the Sports Incentive Law has brought about since it was sanctioned on December 29, 2006, can be seen by the way in which it authorizes both public and private sports-focused companies with non-economic ends to seek funds from other companies or individuals. These companies are categorized by the law as being proponent companies with a framework suited to the presentation of its sports projects to the Ministry of Sport.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

TSE Requires Electoral Compliance Plan From Digital Platforms

Brazil's Superior Electoral Court has mandated that digital platforms submit detailed compliance plans by August 16, 2026, outlining measures to safeguard electoral integrity and prevent misinformation during the 2026 elections. The ordinance applies to platforms with over 5 million monthly active users in Brazil, requiring comprehensive documentation of content moderation, AI governance, and coordinated behavior detection strategies. Non-compliance may result in public disclosure, direct regulatory supervi
BrazilMedia, Telecoms, IT, Entertainment
Licks Attorneys
Licks Attorneys
Article

CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.
BrazilMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

CONAR Updates Guidelines On Advertising With Influencers

The National Advertising Self-Regulation Council (CONAR) has released an updated Guide on Marketing and Advertising by Digital Influencers, introducing significant changes to transparency requirements, child protection measures, and artificial intelligence usage in advertising campaigns. The new edition, effective June 1, 2026, expands the definition of digital influencers beyond natural persons and clarifies material connection requirements between influencers and advertisers.
BrazilMedia, Telecoms, IT, Entertainment
KLA Advogados
KLA Advogados
Article

Brazil Issues Rules For Digital Platforms

Brazil has introduced comprehensive new regulations for digital platforms through two federal decrees that fundamentally reshape platform liability, content moderation requirements, and protections for women in digital spaces. The rules establish strict timelines for removing criminal content, mandate systemic risk assessments, and create presumed liability for unlawful content distributed through advertisements or artificial networks. How will these sweeping changes impact platform operations and user safe
BrazilMedia, Telecoms, IT, Entertainment
Licks Attorneys
Licks Attorneys
Article

Setor de apostas tem novas regras de publicidade a partir de julho

O Governo Federal publicou duas portarias que estabelecem novas regras para publicidade de apostas esportivas no Brasil, ampliando as obrigações para toda a cadeia publicitária. As normas incluem advertências obrigatórias sobre riscos de dependência e impõem requisitos de verificação prévia para agências, plataformas e redes sociais que veiculem conteúdo relacionado a bets.
BrazilMedia, Telecoms, IT, Entertainment
KLA Advogados
KLA Advogados
Article

Betting Sector Faces New Advertising Rules Starting July

Brazil's Federal Government has issued two new administrative orders that significantly expand regulatory obligations for advertising in the fixed-odds betting sector, imposing mandatory warning requirements and prior verification duties not only on betting operators but across the entire advertising ecosystem—including agencies, platforms, and social media networks. What specific compliance steps must advertising intermediaries now take to avoid enforcement action, and how do these rules reshape liab
BrazilMedia, Telecoms, IT, Entertainment
KLA Advogados
KLA Advogados
Article

Publicidade de apostas de quota fixa ganha novas restrições; confira e-book

Municipalities and states across Brazil are rapidly implementing new restrictions on fixed-odds betting advertising, creating a complex regulatory landscape with varying enforcement mechanisms and substantial penalties. This analysis examines the key municipal and state regulations currently in force, from Rio de Janeiro to Rio Grande do Sul, and explores how operators, agencies, and public entities can navigate this evolving compliance environment.
BrazilMedia, Telecoms, IT, Entertainment
KLA Advogados
KLA Advogados