Offer And Advertising In Consumer Relationships

1. Introduction – 2. On the advertised offer and how it is binding upon the supplier – 3. Misleading advertising – 4. Abusive advertising – 4.1. Advertising for children– 5. Comparative advertising – 6. Civil liability for illicit advertising.

1. Introduction

Advertising and the limitations related thereto are governed by articles 36 through 38 of the Consumer Defense Code ("CDC"). More than 25 years since the CDC was enacted, with unprecedented and express reference to advertising in its text, the subject is still evolving, but the Code and its guiding principles remain the most effective instrument to deal with the newest (as well as more traditional) forms of commercial expression.