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ARTICLE · 31 MAY 2011

"Crowdsourcing": When The Crowd Is Part Of The Solution

The meaning of the word "crowdsourcing" may still be unknown to many people. Despite such, there is a great chance that a person, or even a company, has already taken part in a "crowdsourcing" without having a clear understanding of its definition and significance.

BrazilMedia, Telecoms, IT, Entertainment

The meaning of the word "crowdsourcing" may still be unknown to many people. Despite such, there is a great chance that a person, or even a company, has already taken part in a "crowdsourcing" without having a clear understanding of its definition and significance. Those persons and companies are in fact already part of the most modern form of disseminating knowledge and developing new technologies.

The word "crowdsourcing" is better understood as a portmanteau word formed by a blend of the words "crowd" and "source". Hence it literally means "the source in the crowd." If place in the context of innovation, this word represents the development of, and solution to, several technological issues solved in a shared manner and by unspecific individuals making up a crowd, a collectivity.

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