CONAR, the Brazilian Advertising Self-Regulation Council,
initiated 324 ethical proceedings in 2018, 71% upon receipt of
complaints from consumers, the highest percentage ever, which shows
the importance advertising has for the public and also the fact
that social media has made it easier for the filing of such
complaints.
Another important fact is that 63% of all procedures refer to
digital advertising. Among these ads, 38% were posted on social
media, 34% on websites and the remaining ones in videos or
e-mails.
Among the industry sectors that had more ads questioned before
CONAR - food, juices, soft drinks, medicines, cosmetics and
healthcare services were the ones leading the statistics.
