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ARTICLE · 25 JULY 2017

Hoje é de dia de rock, bebê!

Daniel Law
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No começo de junho de 2017, o baixista Gene Simmons, da banda norte-americana Kiss, surpreendeu o mundo da música ao depositar um pedido de registro de marca para o famoso gesto do rock no...

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Rafael Salomão Romano
Rafael Salomão Romano
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No começo de junho de 2017, o baixista Gene Simmons, da banda norte-americana Kiss, surpreendeu o mundo da música ao depositar um pedido de registro de marca para o famoso gesto do rock ("devil's horns") no Escritório de Marcas e Patentes dos Estados Unidos (USPTO, pedido no. 87482739). Segundo Simmons, ele teria sido o primeiro astro do rock a fazer o gesto, em novembro de 1974. Se concedido, o registro garantiria ao músico exclusividade para usar o gesto em performances musicais.

Após as polêmicas imediata e naturalmente geradas pelo pedido de registro, Gene Simmons abandonou-o cerca de dez dias após o depósito, não sem antes ter auferido incomensurável publicidade gratuita por sua inusitada iniciativa.

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