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ARTICLE · 17 MAY 2016

Google Rate: What Does It Mean?

Clarke, Modet & Co
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In October 2014, Spain approved a new Law which became effective as of January 1, 2015, establishing that the so called "News Aggregators" must pay a rate to the Editors due to the reproduction of the "aggregated" journalistic contents.

BrazilIntellectual Property
Tatiana Ortiz De Almeida
Tatiana Ortiz De Almeida

In October 2014, Spain approved a new Law which became effective as of January 1, 2015, establishing that the so called "News Aggregators" must pay a rate to the Editors due to the reproduction of the "aggregated" journalistic contents. This rate has been popularly known as "Google Rate", in view of the gigantism of the North American Company of the same name, and because it is the owner of one of the most popular Aggregators, the Google News (or Google Notícias, in Brazil).

Contentious since its birth, the need to pay due to the reproduction of journalistic contents has opposed the media companies and the technology companies, leaded by Google.

On one side, Google alleges that the payment of the remuneration would be impracticable, as Google News does not generate revenue and has no advertisements. Furthermore, the News Aggregator would improve the traffic and the access to the contents of the very own sites of the media companies, since the Aggregator merely

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