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ARTICLE · 15 APRIL 2010

A Barroom Brawl

Felsberg e Associados
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A barroom brawl often erupts in a flash and is over as soon as it has started. This, however, is the story of a brawl for the barroom itself, which, at least as far as the round that has taken place in Brazil is concerned, is only now coming to an end.

BrazilIntellectual Property
Eduardo Turkienicz
Eduardo Turkienicz

A barroom brawl often erupts in a flash and is over as soon as it has started. This, however, is the story of a brawl for the barroom itself, which, at least as far as the round that has taken place in Brazil is concerned, is only now coming to an end. The victory Felsberg e Associados law firm has achieved for its client, FKP Sojuzplodoimport, entails the rights to the use of the famous Stolichnaya vodka trademark in Brazil for importation and distribution purposes.

The saga starts with the fall of communism and the opening of the Russian market for free enterprise. Within the economic environment which saw the privatization of state companies, many opportunities were taken which adhered to all the regulations concerning company and brand registration whilst there were others which did not.

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