A Forest For The Future

Brad Adderley is well known as a tenacious lawyer, but what is less well known about Appleby’s managing partner in Bermuda, however, is that he also loves cedars. “I’m Bermudian,” he says, “I always liked cedar trees. I’ve got cedar trees where I live. I actually like the old-fashioned ones where the cedar trunks are thicker. The new ones, the trunks are thinner.” Inspired by the World Economic Forum’s 2020 Trillion Trees campaign, Appleby funded a “100 Cedar Trees” planting project in May 2024, whereby 100 endemic cedar trees were planted by Appleby staff at LF Wade International Airport as a way to give back to Bermuda. This has created the island’s first endemic cedar forest since the devastating cedar blight of 1946–1953 when, according to the Department for Environment and Natural Resources (DENR), ninety-five percent of Bermuda cedars were killed by introduced juniper scale insects.