The second category of IT buyers includes telecommunications
service providers, medical device manufacturers, robotics companies
and non-IT outsourcing service providers.
The third category above includes all levels of IT vendors,
including fintech (ie, IT solutions for financial services),
enterprise IT-led transformation, enterprise resource planning
solution providers, software developers, and IT cloud and
outsourcing service providers.
Since most of my tech practice has been devoted to helping
non-technology companies buy IT products and services, I am always
pleased when technology companies retain me to help them buy their
own IT products and services. But there are reasons for that, which
non-tech companies might appreciate.