Share on LinkedInShare on LinkedIn

ARTICLE · 03 APRIL 2024

ASA Rules Ad Claim A Leno-Go

Osborne Clarke LLP
Osborne Clarke LLP
Contributor

Osborne Clarke LLP

Osborne Clarke is a fast-growing international legal practice, with more than 800 lawyers working...

View firm profile
Explore more from Osborne Clarke LLP

The email from Lenovo featured text which stated "You're in the know. Insiders get first access to email exclusive deals, product releases, and Lenovo news. Get 10% off any product".

BelgiumMedia, Telecoms, IT, Entertainment
TK Spiff
TK Spiff
Author LinkedIn connections

Who: The Advertising Standards Authority (ASA) and Lenovo Technology (UK) Ltd

Where: United Kingdom

When: 28 February 2024

Law stated as at: 14 March 2024

What happened:

An email ad made in September 2023 by Lenovo have been deemed to be misleading by the ASA.

The email from Lenovo featured text which stated "You're in the know. Insiders get first access to email exclusive deals, product releases, and Lenovo news. Get 10% off any product". A coupon code and a link to the advertiser's website were also included in the email. The small print at the bottom of the email read "See the website for eCoupon terms and conditions. eCoupon does not apply to certain products and is non-stackable".

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

EU Cybersecurity Act 2 Advances Amid Member States’ Concerns Over EU Competence

The European Union's revised Cybersecurity Act advances through legislative procedures while facing significant Member State concerns about EU competence limits in cybersecurity matters. The proposed framework would empower the European Commission to exclude high-risk suppliers from the EU market, but questions arise about whether the EU has authority to act in areas traditionally reserved for national security.
European UnionMedia, Telecoms, IT, Entertainment
Jones Day
Jones Day
Article

Raising the bar: The European Broadcasting Union’s guidelines to prevent the sexualization of female athletes

The European Broadcasting Union has published detailed camera and editing standards designed to eliminate sexualizing portrayals of female athletes in live sports broadcasts. Developed in collaboration with European Athletics and Olympic athletes, these guidelines address long-standing concerns about inappropriate camera angles, slow-motion replays, and filming practices that distract from athletic performance. While currently voluntary recommendations, the framework could establish a precedent for binding
BelgiumMedia, Telecoms, IT, Entertainment
Gowling WLG
Gowling WLG